Thank you for taking the time to follow our BLOGGHAR! I'm excited at the opportunity for us to let you know what's going on with the association as well as to get your input. Mike Tracy, our 2011 Chair of the Board, and I were able to hear all about this type of communication at the yearly NAR Leadership Summit in Chicago just last week. This is an exciting time of year as we look to generate new ways to help your business as well as align our goals with the National and State associations. We had the opportunity to hear from great leaders in the real estate industry from all over the country who touched on a few of these hot button issues:
- New NAR marketing campaign: "What Matters Most". Launched in May, supports NAR’s members by educating consumers about the benefits of homeownership and buying opportunities in a changing real estate market
- Lots of reports and member surveys! 47,000 random REALTORS® were surveyed via email and 78% of you have Facebook accounts and about 40% thought social networking was good for business
- Building effective relationships with lawmakers and the media by using talking points to deliver NAR's position and perspective
- Available tools to help you, our membership: 'Rookies' (http://www.realtor.org/toolkits/forrookies), 'Master Series' videos (http://www.realtor.org/rmosales_and_marketing/articles/2009/masters_series), Home design trends (http://styledstagedsold.blogs.realtor.org/)
- Real Estate market update from NAR Chief Economist Lawrence Yun and the Economists' Outlook section of the NAR website: http://www.realtor.org/research/research_commentary
The summit is perfectly timed because just two weeks ago, the GHAR Board of Directors and committee leadership sat down with staff to soak up the vast knowledge from Belton Jennings (http://www.linkedin.com/in/beltonjennings). Belton is the former CEO of the 12,000 member Orlando Regional REALTOR® Association and the managing shareholder for the Mid-Florida Regional Multiple Listing Service (MFRMLS) which serves 29,000 real estate professionals throughout Central Florida.
We were able to pick his brain for a full day of strategic planning! What a creative day with great ideas from your peers on the Board of Directors. The lively discussions and brainstorming were inspiring! Mike Tracy and I hope to share even more ideas and initiatives with you as we sort through all of the great information from the National Summit.
Please use this opportunity to tell us ways we can better serve you. Do you have an idea on a program you'd like considered? How about a kind of event that would help your business? Post a response and let us know!!!
We're here to help you become the best in the business!
-Jeff
GHAR President and CEO
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